How To Measure SEO Performance of Website?

Without measuring the SEO performance, you may lose out in the battle to be number one on the Google search results page. In this post, we will discuss top SEO metrics that could prove beneficial to getting your online business to the top.

Many of us are focused only on the popular metrics such as site visitors. Site visitors are metrics that tell you the number of visitors to your website. But it doesn't tell you which keywords of your online business are converting and which ones aren't.

If you are looking for SEO services then you may check the best SEO company that will deliver the best on-page and off-page SEO for your site.

Evaluating your SEO metrics is crucial for online growth as you get to know what your audience wants from your website.

You can think of SEO metrics as a compass that helps in navigating endless seas. Just like the compass, SEO metrics will light up your online marketing campaigns.

Let's take a look at some of the top SEO metrics for growth:

1. Average Ranking on Segments

There are chances that your website is ranking for more than one keyword. But that's not all, you should also be ranking for more than one segment for growth.

Using a good SEO tracking tool, it will be easy for you to break down your keywords into segments. This will make it easier to check the average ranking of your keywords and you can tweak your campaigns accordingly.

You should also check for the adjusted average ranking of your keywords. This means that your non-ranking keywords rank the lowest on the scale in the calculation.

2. Your Average Rank in Comparison with Your Competitors

Once you have checked your average ranking on different segments, you need to compare them with your competitors.

This is an important metric as it will show you how well your campaign is performing concerning your competitor.

You should spy on your competitor to know if they are outperforming you. When you get to know the key points, you can use the tactics of your competitor in your campaign.

3. Keyword Distribution

When you first launch your site, Google might not consider your site to rank. As you are new to Google, it will take time to make sure that you are legit.

Even it is difficult for an SEO expert to tell exactly why Google chooses to sandbox some of the websites while others do not.

However, when you use keywords in your website, your website will start ranking eventually. And it's better to check your keyword distribution to see which keyword is responsible for the most ranking.

There may be stable keywords, and some of them might drop your rankings. Keywords tend to fluctuate many times, but they are the best indicators of your site's health.

4. Number of Ranked Keywords

Not all of the keywords that you have chosen will rank. But once you make your website live for a few weeks, you may start to see the results of the ranking of keywords.

You should keep an eye on the total number of ranked keywords in the Google search engine. If you see that your keywords are steadily going up then it's a sign that your SEO efforts are performing well on the search results page.

On the other hand, if you see that there is a zero ranking for the keywords you have selected then it's time to make a change in your campaign.

5. Number of Indexed Pages

When you get your website indexed, it will start showing on Google and if a specific page from your site is not indexed then it will not show up in search results.

When you launch your website, Google indexes its pages so that they show up in the search results. From then on, whenever you add any additional pages to your site Google will automatically index your pages.

Sometimes, Google removes some of the pages from its search index that also removes those pages from the search results.

When the number of pages of your website stays the same or increases then it's a strong sign that your SEO campaign has the quality and Google hasn't removed anything from your website.

Conversely, if the number of pages of your website goes down in indexing then it is a sign that your SEO campaign is critical and needs some attention.

You should check this metric from time to time to make sure you are not losing pages from search results.

6. Search Visibility and Click Potential Are Going Up

Search visibility is another important metric that often an SEO guy leaves. Search visibility shows you the potential of a keyword in converting traffic, which is the end goal of all SEO campaigns. 

It measures the number of conversion traffic a keyword is providing based on the ranking of the keyword. IF your keyword is ranking at the top position then it will fetch major conversions on your site.

On the other hand, if the keyword is ranking at a lower position then it will naturally have fewer conversions.

Conclusion:

If you have difficulty in getting these metrics evaluated then you may check an SEO company in India.

SEO metrics are not that hard that you can't understand or catch it. For whatever reason, these metrics are often overlooked by many businesses. IF you start checking these metrics regularly then it might boost the growth of your online business.


Location: India

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