7 Important Metrics in Google Search Console for SEO

The biggest advantage of having a website in this digital era is that you can measure your strategies and their effectiveness of it. That is why businesses hire an SEO company in India to track their website's performance on the search engine and this data helps them in improving their rankings. 

There are multiple tools to manage this. Paid and free versions but the most common and the most helpful tool is the Google Search Console. 

Yes, the first thing a website owner does after making their website live is that they submit the website in Google Search Console to index their pages to be crawled by the crawler and be available to potential customers when they make a query. 

Every great SEO strategy involves Google Search Console as the most important tool for measuring the SEO efforts and strategies. 

What is Google Search Console?

The free Google Search Console service enables users to track website traffic, examine keyword performance, address problems, and receive notifications from Google about their website. It offers information on how a website is performing in organic search as well as suggestions for improving the site's indexing by Google. 

Contrary to Google Analytics, Search Console only offers data on traffic that originates from web searches; it excludes additional segments including direct traffic, traffic from adverts, and traffic from site referrals.

Important Features of Google Search Console

Google Search Console tracks many important metrics and provides a lot of information related to the website. All these are possible once you've added your domain to GSC. 

Here are some of the most essential features of Google Search Console:

1) Clicks: It counts the number of clicks a website gets on Google SERP. Clicks are a very important metric as it directly indicates the ranking of the website. If your website is ranking on the 1st page of Google for a specific keyword then it will get more clicks rather than when it's ranking on some other page. 

In contrast to Google Analytics, these clicks may not accurately reflect users' sessions (the total time a person spends browsing the site) or even page views (the number of times a page is viewed in total). Just clicks are what they are—clicks. Because Google evaluates these metrics with slightly different definitions, the number of clicks you see in Search Console doesn't always match the number of sessions you see in the landing-page report of Analytics.

2) Impressions: A user's exposure to your website's links on Google search results is what is meant by this metric (even if the result was not scrolled into view). The number of times your website appears in search results, even if no one clicks on them, is referred to as impressions. If your results are on the next page of search results that the user did not click on, your results are not counted as impressions.

3) CTR: This metric, which stands for click-through rate, calculates the ratio of the number of clicks on the site to the number of impressions.

4) Index coverage: Index coverage is a useful feature that may show you how many pages have been added to the Google search index since the last update. Additionally, it displays any mistakes that made correctly indexing the pages difficult.

5) Mobile usability: This tab enables you to see the problems with a mobile website's usability. In reality, mobile traffic is increasing everywhere, so make sure you check them frequently. Many people are likely to leave if mobile websites are not user-friendly.

6) AMP: If your website has AMP, or Accelerated Mobile Pages, installed, you may simply check for issues. This tab will display any issues and warnings with the valid AMP. You will be shown the affected URL if you click on any errors.

7) Performance: In this tab, you can observe that your website ranks for what keywords and pages. Checking the performance tab regularly will help you identify the keywords and pages needing more optimization.

How to make the most of GSC?

It's not easy to manage such a big analysis tool by a small team on the brand side. This is why companies hire a creative digital agency that handles the SEO analysis, as well as work on creating content to boost the SEO of the website. If you're a brand that wants to make sales through your website then this is the right time to hire an agency that can manage SEO rankings for you in the long-run. 

Location: India

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